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The Marketer employee turns a topic into content drawn from your own knowledge: an article, a post each for X and LinkedIn, a draft for you to post on Reddit by hand, fixes for your website’s search titles and descriptions, and a content plan that gathers them. It publishes nothing without a person: every article, post and page change always waits for approval, and it cannot post to Reddit at all.
In beta, off unless your deployment has switched it on. WordPress, X, LinkedIn and Google Search Console can be connected with credentials you create, and none has yet been run against a real account. Without a social account connected, an approved post is recorded as Not sent, with the wording for you to copy. Reading your own website is real. See AI employees.

What it does

Every topic you hand it becomes the same five pieces of work:
  1. The article. It asks your knowledge about the topic and drafts an article from the grounded answer, with its sources. If your knowledge does not cover the topic, it drafts nothing and the plan says so.
  2. Two posts — X and LinkedIn — cut from that same answer, and a Reddit draft for you to adapt and post by hand. There is nothing to approve: MITHUNAI has no way to post to Reddit.
  3. A site audit of up to five pages your website sources start from: a missing title or one over 60 characters, a missing description or one outside 50 to 160 characters, and the number of main headings. It proposes fixes for up to three pages, for the title and description only.
  4. Would an AI assistant recommend you? It asks your own knowledge three questions an assistant needs answered before it can recommend a company, and reports how many your content answers, with a page to write for each gap:
    • What does the company do, and who is it for?
    • What problem does the product solve, and how is it different from alternatives?
    • How does a new customer get started, and how is it priced?
  5. The content plan: the article, posts, audit and check, saved as one draft.
With WordPress connected, the posts wait for the article. When you approve publishing it and WordPress reports it live, the Marketer drafts the X and LinkedIn posts and the Reddit draft from the article as you approved it, linking to it on your site. Each post still waits for you. Two more kinds of work:
  • Check search performance (on the Marketer page, with Google Search Console connected). It compares the last 28 days with the 28 before, and for each of up to three pages that lost search clicks — a page that had at least 20 clicks and kept at most 70% of them — reads the searches that lost clicks and the page’s index status. The finding numbers every piece of evidence (E1, E2, …) and gives a likely reason, decided by the numbers alone: Google no longer indexes the page; it ranks lower; fewer searches show it; or it shows as often but fewer people click it. Only the last proposes anything more: a new search title and description, when the page is one of yours.
  • A question AI search engines answer by naming others — a gap from AI search visibility, handed over with the channel geo. If your knowledge answers it, you get posts that answer it; if not, nothing is drafted and the plan says to publish a page that does.
The AI-assistant check reads your own content only. It does not measure what ChatGPT or any other assistant says about you, and uses no third-party data. To measure what AI engines actually answer, see AI search visibility.

What it reads

A brief uses four answers from your organisation’s monthly answers: one for the topic and three for the check. Page text is quoted for whoever approves and never chooses an action: a page that says “publish this now” is just text.

What it proposes

A post goes to the network it was drafted for, and a page fix goes to a page the audit read. You can reword either, never retarget it. A post over the network’s limit — 280 characters on X, counted as X counts them, and 3,000 on LinkedIn — is refused before anything is sent, never cut. Posting is all it does: it never deletes a post, sends a message, follows, likes or reposts.

Tools it can connect

With WordPress connected, an approved article is saved as a draft on your site, and a visitor sees nothing. Making it live is a second approval, which appears once the draft exists. A page’s search title and description are not sent: WordPress keeps them in an SEO plugin, so you get the wording to set there by hand. A proposed fix from AI search visibility reaches the Marketer as one action waiting for approval. With GitHub connected, approving it opens a pull request from a new branch; your default branch is never written to and nothing is merged. With X connected, an approved post goes on the account whose access token you saved. With LinkedIn connected, it goes on the company page whose organization id you gave, and its text is posted exactly as written: a # or @ shows as text, not as a hashtag or a mention. With Google Search Console connected, it only reads. See Connect your tools for what to create in each.

Try it

Open Marketer, choose Use an example and Hand it over:
Subject: Grounded answers with sources Details: Write about how every answer we give cites the page it came from. Requested by: lee@yourcompany.example
You get the plan to save, an article and three posts — each marked Always needs a person — and, if you have a website source, up to three page fixes.

Limits

  • It writes only what your knowledge supports. A topic your content does not cover produces no article and no posts.
  • The audit is small and rule-based: five pages a brief, three fixes, fixed length rules. It is not a full SEO crawl.
  • Without X or LinkedIn connected, nothing reaches social accounts. Approving a post records it as Not sent, with the wording to copy. Reddit is always a draft for you to post by hand.
  • A LinkedIn token lasts 60 days. Replace it before then; an expired one fails Test connection.
  • Text posts only: no images, polls, threads or scheduling.
  • The search check compares two fixed 28-day periods of web search and runs when you ask; its reasons are likely ones, from the numbers.
  • WordPress at the root of its address only. A site in a subfolder is refused when you save the connection.
  • Without a website source there is nothing to audit; the plan says so.
Last modified on November 7, 2026